Remove Guru from your flavor text

Guru is a weird word. Self-professing yourself as one is even weirder, perhaps the weirdest. Especially in industries that are bizarre chaos – technology and social media for example – the term guru (re: the popular expert) is laughable. An ever-changing industry, shifting its paradigm overnight at times, is not the place for someone finding comfort in being the expert.

As Tyler Durden would say:

“May I never be complete. May I never be content. May I never be perfect.”

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