Remove Guru from your flavor text

Guru is a weird word. Self-professing yourself as one is even weirder, perhaps the weirdest. Especially in industries that are bizarre chaos – technology and social media for example – the term guru (re: the popular expert) is laughable. An ever-changing industry, shifting its paradigm overnight at times, is not the place for someone finding comfort in being the expert.

As Tyler Durden would say:

“May I never be complete. May I never be content. May I never be perfect.”

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How to Write REAL Characters and Stories

Narratives and the characters that drive them are icebergs. What I mean is this: the things that happen on the surface are driven by what is far beneath the mirky, cold waters. Most people will say that we are icebergs with a small upper surface, then everything else beneath us. But I think it behooves the writer to see that we can break that down a bit further to make our narratives richer. Continue reading